169226475
  • Home
  • Amazon
  • What Great Brands Do: The Seven Brand-Building Principles that Separat
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Product Code(SKU): 111861125K

Import from USA in Pakistan Import from USA in Pakistan

Availability: Instock in USA

Product weight: 1.00 Pounds

Our Price: 17,975 PKR

  • Amazon Rating: 4.6 out of 5
  • Amazon Rating: 4.6 out of 5
  • Amazon Rating: 4.6 out of 5
  • Amazon Rating: 4.6 out of 5
  • Amazon Rating: 4.6 out of 5
  • (4.6)

Important : This product will take 3 to 4 weeks to delivery at your doorstep.

product description:

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller    It s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
  • Reveals the seven key principles that the world s best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine s Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Q&A with Denise Lee Yohn, author of What Great Brands Do

Denise Lee Yohn
Denise Lee Yohn

How will What Great Brands Do help us run better businesses?

Too many companies waste time, energy, and money on advertising and marketing their brands, only to have their efforts fall short. I want to show a different and more effective and sustainable way to build a brand—the way the greatest brands do.

What differentiates a great brand from a merely good one?

Most traditional branding efforts create an image to serve as the "face" of a company-a look and tagline to promote a business, or a new advertising or social media campaign to reinvigorate it—but these activities simply serve to express a brand. Great brands execute their brands, elevating the brand from an external-facing message to a strategic tool for managing the business. They use their brand to shape their culture, focus their core operations, and design their customer experiences. This brand-as-business approach has proven to be far more effective than "branding."

What can stand in the way of implementing the brand-as-business approach?

Some business leaders think of brands only in terms of messages and marketing tactics because that s all they know. Others want a quick fix and would rather change what they say about themselves rather than actually change. Still others understand the full business value of a brand but lack the tools and methods to realize it. What Great Brands Do will educate the first group, persuade the second, and equip the last.

Why is rethinking our approach to brand-building so critical today?

In practically every sector, competition is intensifying. Companies must differentiate themselves in substantive ways and deliver real value to customers. At the same time, those consumers are savvier than ever, and they re equipped with tools that enable them to see beneath a veneer that a company puts up. Image and reality must be closely aligned. Finally, advertising budgets are getting squeezed, but expectations for brand awareness and preference remain. The solution to all of these pressures is an integral brand strategy.

Who needs to read this book?

What Great Brands Do is for CEOs, COOs, entrepreneurs, and other leaders—people who have the responsibility, and the desire, to grow their organizations. My book challenges the conventional rhetoric about brands and teaches the most essential brand-building principles and tools for running a better business.

personal Info
Shoppingbag.pk's Advice
• Before ordering any product, please make sure the product technically fulfills your need and contains no illegal ingredients (e.g., wine, alcohol, pig, pork, animal-based gelatin, etc.) or contents.
• For technical support or manufacturer's warranty of the products found on shoppingbag.pk, you can contact directly with the original manufacturer or visit their website.
• We are your importer of goods from the USA, UK, China, Russia, etc., and will not provide any technical support, product warranty, or quality check.
• Our enlarged and enhanced product pictures may differ slightly from the original products. Also, read product reviews and ratings before buying.
• Since dollar rate keep fluctuating so prices are not confirmed on our website
• We take 30% advance of the total value and remaining payment done at the time of delivery.
• We are assuming you have read our terms and conditions and agreed with them.

Can't find what you're looking for?

Famous USA Brands 2024:

Customer Common Questions & Answers:

Question: You have imported quality products. What is the price of What Great Brands Do: The Seven Bra… in Pakistan?

Answer: The pricing of our products is determined by their weight and size. Additionally, fluctuations in the dollar exchange rate in Pakistan may result in changes to our prices. To obtain the most accurate and up-to-date pricing, please check our website or contact our sales representative before placing your order.

 

Question: We want 100% original and authentic What Great Brands Do: The Seven Bra… in Pakistan. How I will place my order on shoppingbag.pk?

Answer:

 On all product pages you get two buttons to place your order 

  • Order Now
  • Add to Cart 

If you just want to quickly place your order just click on Order Now button and provide basic contact us detail  and done  otherwise you also have  add to cart option so can place your order at your ease. 

 

Question: Do you have physical shop or store of What Great Brands Do: The Seven Bra… in Pakistan?

Answer: No, we don't have physical store but you can place your from our office or from online.

 

Question: Do you ship orders all cross the Pakistan?

Answer: Yes, we ship in almost all the cities of Pakistan using famous courier & logistic services of Pakistan.

 

Question: How soon can I get my order?

Answer:Since we import products from USA, Canada, UK or China so it take 3 to 4 weeks. We do our best to make import process fast and smooth and try to deliver ASAP all across Pakistan.

 

Question: Can I place my order from outside of Pakistan?

Answer: Yes! you can do until or unless you can deposit 30% advance using one of our payment methods you can place order from anywhere of world.

 

Question: How I will check 100% authenticity of my product?

Answer: We always try to buy products using Amazon USA from the brands or official resellers. In case of any confusion we can share amazon or eBay order ID with you so you can check with them directly.

 

Question: How to verify product quality?

Answer: Since we buy your products from Amazon USA so you can read product reviews before to orders us. For your convenience, you can find the product review link on all the product pages.

 

Question: Do you offer returns & exchange?

Answer: We have no product exchange policy. Yes! If you get wrong product or if product not working properly, you can return it within 3 days of delivery.

 

Question: What is your refund policy?

Answer: In case your refund approve we try to make sure it within 7 days.

 

Question: What if I get wrong product?

Answer: If the product you get will be different from the one you order then we will make its 100% refund.

 

Question: Technical detail available on shoppingbag.pk is replacement of professional advice?

Answer: No, it's for reference only. Consult with right more technical person before to use.

 

Was this product Helpful?