product description:
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?
In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again.
An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
• Before ordering any product, please make sure the product technically fulfills your need and contains no illegal ingredients (e.g., wine, alcohol, pig, pork, animal-based gelatin, etc.) or contents.
• For technical support or manufacturer's warranty of the products found on shoppingbag.pk, you can contact directly with the original manufacturer or visit their website.
• We are your importer of goods from the USA, UK, China, Russia, etc., and will not provide any technical support, product warranty, or quality check.
• Our enlarged and enhanced product pictures may differ slightly from the original products. Also, read product reviews and ratings before buying.
• Since dollar rate keep fluctuating so prices are not confirmed on our website
• We take
30% advance of the total value and remaining payment done at the time of delivery.
• We are assuming you have read our
terms and conditions and agreed with them.
Famous USA Brands 2024:
Customer Common Questions & Answers:
Question: You have imported quality products. What is the price of Brand Sense: Sensory Secrets Behind… in Pakistan?
Answer: The pricing of our products is determined by their weight and size. Additionally, fluctuations in the dollar exchange rate in Pakistan may result in changes to our prices. To obtain the most accurate and up-to-date pricing, please check our website or contact our sales representative before placing your order.
Question: We want 100% original and authentic Brand Sense: Sensory Secrets Behind… in Pakistan. How I will place my order on shoppingbag.pk?
Answer:
On all product pages you get two buttons to place your order
If you just want to quickly place your order just click on Order Now button and provide basic contact us detail and done otherwise you also have add to cart option so can place your order at your ease.
Question: Do you have physical shop or store of Brand Sense: Sensory Secrets Behind… in Pakistan?
Answer: No, we don't have physical store but you can place your from our office or from online.
Question: Do you ship orders all cross the Pakistan?
Answer: Yes, we ship in almost all the cities of Pakistan using famous courier & logistic services of Pakistan.
Question: How soon can I get my order?
Answer:Since we import products from USA, Canada, UK or China so it take 3 to 4 weeks. We do our best to make import process fast and smooth and try to deliver ASAP all across Pakistan.
Question: Can I place my order from outside of Pakistan?
Answer: Yes! you can do until or unless you can deposit 30% advance using one of our payment methods you can place order from anywhere of world.
Question: How I will check 100% authenticity of my product?
Answer: We always try to buy products using Amazon USA from the brands or official resellers. In case of any confusion we can share amazon or eBay order ID with you so you can check with them directly.
Question: How to verify product quality?
Answer: Since we buy your products from Amazon USA so you can read product reviews before to orders us. For your convenience, you can find the product review link on all the product pages.
Question: Do you offer returns & exchange?
Answer: We have no product exchange policy. Yes! If you get wrong product or if product not working properly, you can return it within 3 days of delivery.
Question: What is your refund policy?
Answer: In case your refund approve we try to make sure it within 7 days.
Question: What if I get wrong product?
Answer: If the product you get will be different from the one you order then we will make its 100% refund.
Question: Technical detail available on shoppingbag.pk is replacement of professional advice?
Answer: No, it's for reference only. Consult with right more technical person before to use.
Was this product Helpful?
